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The launch of our webshop marks a new era for IconByElena — one that connects creativity with community. This is more than a store; it’s a place to grow, to learn, and to celebrate the art of beauty together.
ICON BY ELENA is more than a nail brand — it is Elena’s life story translated into beauty. From overcoming personal and professional challenges, to discovering new techniques and building her own salon, Elena created a brand rooted in trust, artistry, and individuality. ICON BY ELENA stands for safe, innovative, eco-conscious products that empower nail artists to sign their impression with beauty and confidence.
ICON BY ELENA is more than a nail brand — it is Elena’s life story translated into beauty. From overcoming personal and professional challenges, to discovering new techniques and building her own salon, Elena created a brand rooted in trust, artistry, and individuality. ICON BY ELENA stands for safe, innovative, eco-conscious products that empower nail artists to sign their impression with beauty and confidence.
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